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Fundraising

Fundamentals of Fundraising

Offered by the Greater Philadelphia Chapter of the Association of Fundraising Professionals and Villanova University, Office of Continuing Studies

Register Course Dates
Monday Evenings
6:30 p.m. to 9:00 p.m.
February 2 through April 27, 2009
(12 sessions)
Location

Villanova University - Main Campus
800 Lancaster Avenue
Villanova, PA 19085
Directions

Course Description

Effective fundraising requires sophisticated methods of identifying, cultivating and soliciting potential donors.  This course provides an overview of the techniques needed to succeed.  We have selected a faculty of leading development professionals to share their knowledge and extensive experience.  Through this course, you will develop an inventory of skill for meeting the challenges of the fundraising profession.

Accreditation and Course Certificate

This course is cosponsored by the Greater Philadelphia Chapter of AFP and Villanova University. Villanova will award 3 CEU's (Continuing Education Units) and a Certificate of Achievement for successful completion of the program.

CEUs apply toward the eligibility requirements of the Certified Fundraising Executive (CFRE) designation.  The CFRE certification is awarded to individuals who have met the standards of professional practice and ethics set by the CFRE Professional Certification Board, a partnership program of AFP, Association for Healthcare Philanthropy, Association of Lutheran Development Executives, National Catholic Development Conference and national Council for Resource Development

What will I learn? Who should take this course?
  • How to identify, cultivate and solicit prospective donors from among individuals, foundations and corporations.
  • How to apply the latest information technology to your fundraising program.
  • How to plan, implement and manage an annual giving program.
  • How to build meaningful, workable relationships with board members and volunteers.
  • How to use Planned gifts to raise endowment funds.  How ethical and legal issues affect our profession.
  • Professional fundraising personnel who wish to broaden their skills and knowledge.
  • Those seeking to enter the development profession.
  • Executive Directors of nonprofit organizations.
  • Volunteers engaged in fundraising activities.

Course Schedule: Fundamentals of Fundraising

Starting a Development Program: An Overview of Fundraising
February 2, 2009
Instructor: Robbe Healey, ACFRE, Development Director, The Hickman, Senior Member, Farr Healey Consulting LLC

Marketing, Public Relations and Special Events
February 9, 2009
Instructor: Ronald Siggs, CFRE, Vice President, Development & Public Relations, Magee Rehabilitation

Annual Giving: The Annual Appeal, Direct Mail and On-Line Contributions
February 16, 2009
Instructor: Jane Konefsky, CFRE, Associate Director, Program & Resource Development, YWCA of Bucks County

The Basics of Planned Giving
February 23, 2009
Instructor: Lise D. Twiford, MBA, CFRE, Vice President, Development, Lehigh Valley Hospital

The Role of the Nominating Committee in Development Planning
March 2, 2009
Instructor: Lee Daney, CFRE, President, North Star Strategies, Inc.

Major Gifts: Research, Cultivation, Solicitation and Stewardship
March 9, 2009
Instructor: Noel Stanek, President, Kane Stanek Associates

Capital Campaigns
March 16, 2009
Instructor: Noel Stanek, President, Kane Stanek Associates

Technology for NPO's: Donor Information Management and the Internet
March 23, 2009
Instructor: Charles G. Hunsaker, President, R I Arlington
Robert DeMartinis, CFRE, President, Hope Associates

Mission Statements, Vision Statements and the Proposal Writing Process
March 30, 2009
Instructor: Louis J. Beccaria, Ph.D., President/CEO, Phoenixville Community Health Foundation

Solicitation & the Donor's Perspective
April 6, 2009
Instructor: Bruce Brown, Director, Hoxie-Harrison Smith Foundation
Lee Daney, CFRE, President, North Star Strategies, Inc.
 
Accountability, Ethics and the Law
April 20, 2009
Instructor: Donald W. Kramer, Esq., Partner, Montgomery, McCracken Walker & Rhoads
Michael J. Rosen, CFRE, Executive Vice President, Client Development, Legacy Leaders


Putting it all Together:
the Development Plan
April 27, 2009
Instructor:  Robbe Healey, ACFRE, Development Director, The Hickman, Senior Member, Farr Healey Consulting LLC

Fees, Registration, Billing/Payments, Parking and Cancellation Policy

Registrants will be accepted on a first come first serve basis. Registration is not available for individual program topics.

Course Fees:
$525.00 – AFP Member* (CRN 33312)
$625.00 – Non-Member (CRN 33313)

* To learn how you can become and AFP Member, call 610.642.0599.

Parking Fees:
All students of Villanova University are required to purchase a parking tag. Permits for campus parking are issued directly through the Villanova University's Public Safety/Parking Office located in Farrell Hall.

Parking applications must be processed on-line through NOVASIS. Upon registration, you will receive information regarding this process and a pin number in the mail.

For parking information and Fee Schedule please visit www.publicsafety.villanova.edu or call the Parking Office at 610.519.6990

Registration: Enroll by January 26, 2009
Registration form can be printed and sent by fax or mail, or you may Register Here

Billing:
Students and authorized users are able to view billing statements and make secured payments electronically. You can also print official invoices for self and employer use. Once you receive your confirmation and VU ID #, you may log onto V-Bill to view/pay your bill electronically. Bills are updated the 1st, 10th and 20th of every month.

Villanova University
Office of Continuing Studies
Stanford Hall
800 Lancaster Avenue
Villanova, PA 19085
FAX-610.519.6144
For more information, please contact: 610-519-4310.

Payment:
Payments are due no later than the first day of class. This requirement applies to all students, including those who register too late to receive a bill. Please TERMS of BILLING on registration page.

To ensure maximum results for each student, class size is limited.

For further information call 610-519-4310.

Cancellation Policy:
Cancellations must be in writing and received by the Office of Continuing Studies before the first class. No refunds are granted once the class begins.  The Office of Continuing Studies reserves the right to cancel classes or arrangements, totally or in part, due to insufficient enrollment or unforeseen circumstances.